G20 - KSA MEDIA VILLAGE

APPROACH:

We have to create wonder. Wonder that will live on in a million images after the event. What we do now echos into eternity. Oil is energy. And that energy has seeped through the earth and into a people. This is a vibrant culture that is lifting a lid and showing the world what can be achieved. This is a culture that is taking its place on the world stage. This is an opportunity to create a world class experience and take thousands of the worlds media and show them the future Saudi Arabia and let them see it for themselves. The future is not tomorrow. The future is now.

Our audience is time poor. Summits are moments of frenetic activity with long periods of inactivity. Whilst the Summit is the focus. We need to create rich content for visitors to explore and cover. In a world where people are bombarded with thousands of messages, we need to create clarity. We are going to create an environment where they can always keep one eye on the summit whilst taking a break. Where they can explore and absorb the culture of Saudi Arabia. This is an expo for the opinion shapers of the worlds media.